Marketing Management Software (MMS)

A Game Changer for Marketing Automation in the Healthcare Industry

Our Marketing Management Software (MMS) is a robust, cloud-hosted platform purpose-built for the healthcare sector. It enables hospitals, diagnostic centres, and healthcare service providers to centralise marketing operations, automate complex workflows, and deliver consistent, patient-centric engagement across all touchpoints.

MMS Core Pillars

CRM – A Platform Tailored for You

Our CRM platform is a unified, healthcare-focused system designed to help marketing and operations teams manage the entire patient acquisition and engagement lifecycle. Built specifically for healthcare organisations, it enables seamless management of leads, contacts, campaigns, and performance data from a single, secure platform.

The CRM centralises patient and prospect information across multiple channels, providing a complete 360° view of patient interactions. With features like lead tracking, campaign management, real-time dashboards, and automated workflows, healthcare teams can improve responsiveness, personalise communication, and increase conversion rates. Integrated analytics and reporting allow organisations to measure marketing effectiveness, optimise strategies, and drive predictable growth—all while maintaining data accuracy and compliance.

• API Integrations : Connect seamlessly with third-party platforms and healthcare systems

• Real-Time Dashboards : Live visibility into leads, performance, and marketing metrics

• Social Media Management : Manage, track, and respond across multiple social platforms

• Customised Web Modules : Flexible web components tailored to specific workflows

• Lead Management : Capture, qualify, assign, and nurture leads efficiently

• Data Integration & Analytics : Unified data insights for smarter decision-making

• Marketing Mobile App Integration : Sync CRM with role-based mobile applications

• Contact Management : Centralised patient and prospect contact records

• Campaign Management : Plan, execute, and monitor marketing campaigns

• Reports & Analysis : Actionable reports for performance tracking and optimisation

Customised Mobile Apps

Our customised mobile applications are designed to support specific roles within the healthcare marketing ecosystem, ensuring efficient communication, data capture, and performance tracking across the network. These role-based mobile apps empower end users, marketing teams, and healthcare advisors with on-the-go access to critical insights and workflows.

Each mobile app is tailored to its user’s responsibilities—whether managing patient interactions, tracking field activities, executing marketing campaigns, or monitoring performance. Integrated directly with the MMS and CRM platforms, these mobile apps enable real-time updates, instant notifications, task management, and seamless collaboration. This ensures consistent messaging, faster execution, and improved patient engagement across both digital and offline touchpoints.

• Patient App (End User App) : Enables engagement, data capture, communication, and feedback.

• Corporate Marketing App : Supports planning, task allocation, reporting, and performance tracking.

• Outbound Marketing App: Helps teams manage field activities and offline outreach.

• Trade Marketing App : Designed for partner coordination and trade-level engagement.

• Inbound Marketing App : Manages digital leads, enquiries, and conversions.

• Health Advisor App : Assists advisors with patient education, follow-ups, and relationship building.